How to Check Domain Reputation
Understanding domain reputation checks and improvement
Table of Contents
How to Check Domain Reputation
Check domain reputation by: using domain reputation tools and services, checking blacklist status, monitoring email deliverability rates, reviewing sender score and reputation metrics, and analyzing email engagement rates.
Domain reputation tools provide reputation scores, blacklist status, and reputation insights. Good domain reputation improves email deliverability and inbox placement, while poor reputation causes spam filtering and delivery issues.
Use our domain health check to assess domain reputation and identify issues. Learn more about domain health.
Reputation Tools
1. Domain Health Check Tools
Use our domain health check tool to assess domain reputation, check blacklist status, and identify reputation issues.
2. Blacklist Checkers
Check blacklist status using blacklist checkers - domains listed on blacklists have poor reputation. Learn more about domain blacklisting.
3. Sender Score Tools
Use sender score tools to check domain reputation scores - higher scores indicate better reputation and deliverability.
4. Email Deliverability Tools
Monitor email deliverability rates - high deliverability indicates good reputation, while low deliverability suggests reputation issues.
5. Reputation Monitoring Services
Use reputation monitoring services to track domain reputation over time and receive alerts for reputation changes.
Reputation Metrics
1. Sender Score
Sender score (0-100) indicates domain reputation - higher scores indicate better reputation and email deliverability.
2. Blacklist Status
Blacklist status shows if domain is listed on email blacklists - blacklisted domains have poor reputation.
3. Email Engagement
Email engagement rates (opens, clicks, replies) indicate reputation - high engagement improves reputation, low engagement hurts reputation.
4. Spam Complaint Rate
Spam complaint rate indicates reputation - high complaint rates hurt reputation, low rates improve reputation.
5. Bounce Rate
Bounce rate (hard bounces) affects reputation - high bounce rates hurt reputation, low rates improve reputation.
Reputation Impact
1. Email Deliverability
Domain reputation directly affects email deliverability - good reputation improves inbox placement, poor reputation causes spam filtering.
2. Inbox Placement
Good reputation improves inbox placement rates - emails from reputable domains are more likely to reach inbox.
3. Spam Filtering
Poor reputation increases spam filtering - emails from domains with poor reputation are more likely to be filtered as spam.
4. Email Blocking
Very poor reputation may cause email blocking - ISPs may block emails from domains with extremely poor reputation.
5. Business Impact
Domain reputation impacts business - poor reputation affects email marketing effectiveness, customer communication, and brand reputation.
Improving Reputation
1. Send Legitimate Emails
Send legitimate, permission-based emails to engaged recipients - avoid spam practices and maintain good email practices.
2. Maintain Good Engagement
Maintain good email engagement rates - high open rates, click rates, and low complaint rates improve reputation.
3. Implement Email Authentication
Implement SPF, DKIM, and DMARC for email authentication - proper authentication improves reputation and deliverability.
4. Remove from Blacklists
Remove domain from blacklists if listed - blacklisted domains have poor reputation and deliverability issues.
5. Monitor and Maintain
Monitor domain reputation regularly and maintain good practices - consistent good practices improve and maintain reputation over time. Learn more about reputation recovery time.
